By partnering with rePurpose Global and supporting Project Neela Sapana, Ruff & Whiskerz is playing a small but significant role in addressing the global plastic crisis. Together, we can make a difference, and we’re proud to be part of a project that benefits not only the environment but also the communities working on the front lines of plastic waste recovery.
What is Project Neela Sapana?
Neela Sapana is a groundbreaking initiative that aims to tackle plastic waste on the Indian coast, where uncollected waste from cities like Chennai often washes out to sea and then back onto beaches. This continuous cycle harms both marine life and local communities. Through Neela Sapana, rePurpose Global is building a sustainable waste management system to recover and process plastic that has long been neglected.
The Impact: Better Waste Collection and Worker Conditions
One of the standout achievements of Project Neela Sapana is the improvement of waste collection services for over 40,000 households. Thanks to rePurpose Global's efforts, communities now have access to better waste management solutions. In addition, the project is providing improved working conditions and accommodation for the workers who are crucial to the success of the initiative.
Incentivizing the collection of low-value plastic, Neela Sapana is ensuring that waste is not only collected but also sorted and repurposed. This has resulted in over 1.7 million pounds of plastic being recovered, plastic that would otherwise end up polluting our oceans.
A Holistic Approach to Plastic Waste Management
The waste collected through the project doesn’t just disappear; it is given a new life. A new, exclusive facility funded and designed by rePurpose Global is now sorting and processing the collected waste. Thanks to their zero-leakage approach, even low-value plastics are handled efficiently, with 0% leakage back into the environment.
But where does all this plastic go? It's diverted from the ocean and transformed for practical use. By funding transportation, Neela Sapana ensures that recovered plastic is used in cement manufacturing and road construction, turning what was once waste into a valuable resource.
Ruff & Whiskerz: A Brand with a Purpose
Ruff & Whiskerz has always been about more than just toys, treats, and accessories for your pets. As one of the first brands under the KTR Group, Ruff & Whiskerz is a pillar of our mission to create sustainable, innovative solutions for pet owners. From dog toys and cat toys, and to treats to waste management products, we’re committed to making products that not only bring joy to pets but also contribute to a healthier planet.
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